Push campaigns

The report displays push campaign statistics, including the number of sent, delivered, and opened push notifications.

The report allows you to pull out certain users by defining data segments.

To build your report, you need to choose the time period, the audience segment, and the necessary push campaign.

Report period

The report is formed for a specific time period. The default period is one week, but you can set the value manually. To set a range of dates, click the calendar drop-down . The selected time interval can be grouped by hours, days, weeks, or months.

Grouping data

The data in the report can be grouped by push campaign name. To expand the campaign report, click in the list of names.

Metrics

Attention. If A/B testing wasn't configured when creating a push campaign, all statistics are for hypothesis A.

The following metrics are available for analysis:

Sent
Number of sent push notifications.
Delivered

Number of delivered push notifications.

By default, for iOS devices, a push notification is considered delivered if it was opened. To track the delivery, configure the collection of statistics for push notifications.

Opened
Number of opened push notifications.
Conversion
Ratio of delivered push notifications to opened ones.

Data export

You can export data by choosing an item from the Export dropdown list above the chart. The data is exported based on the selected report settings: segmentation, grouping, and time period.

The dropdown list contains the following elements:

  • Export as CSV — Exports the data from the table in the CSV format.
  • Chart as PNG — Exports the chart image in the PNG format.
  • Chart as CSV — Exports the data from the chart in the CSV format.
  • Copy table API request — Displays the query text for exporting data from the table using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.
    Note. If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.
  • Copy chart API request — Displays the query text for exporting data from the chart using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.
    Note. If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.