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> **Documentation Index:** Fetch the complete configuration index at https://appmetrica.yandex.com.tr/docs/en/llms.txt

# Plans

You can start using AppMetrica for free: new clients automatically receive the **Free** plan. If you need higher limits or paid tools, you can upgrade at any time without reinstalling the SDK or moving your data.

You choose a plan for the entire organization, not for individual apps. Plan limits apply across all apps within your organization, and only its owner can activate or change the plan.

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**Plan** | **Best for** | **Important considerations**
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Free
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Getting started, or for small and medium-sized apps.
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No fees.

Standard reports and API access, custom events, push campaigns, A/B experiments and flag configuration, Logs API and Data Stream API, analysis of all Revenue types, in-app subscription tracking.

Purchasing additional tools or extending limits isn't available for this plan.
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Custom
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Organizations that need one or two paid tools or a higher limit.
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Same features as the Basic plan, plus the option to purchase specific tools you need and extend individual limits.

Final cost depends on your selected options.
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Pro
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Large apps and teams with high workloads.
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Offers extended limits and all features, including LTV and Churn predictions, as well as personal support via a dedicated chat.
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|#

For specific limits, prices, and a cost calculator, see our pages on [payments in rubles](https://appmetrica.yandex.com.tr/docs/en/common/pricing/ru-currency.md) and [payments in other currencies](https://appmetrica.yandex.com.tr/docs/en/common/pricing/uae-currency.md).

## When the Free plan isn't enough {#when-to-upgrade}

Signs that suggest you should consider upgrading your plan:

- You've hit the limit for custom events or data export via the Data Stream API.


- You need [LTV and Churn predictions](https://appmetrica.yandex.com.tr/docs/en/settings/predictions.md), which are only available on the Pro plan.
- You need more simultaneous A/B experiments, workspaces, or saved reports than what is provided on the Free plan.
- Your team requires dedicated support, not just a feedback form.


## Paying via an agency {#agency-payment}

Paying for AppMetrica directly isn't your only option.[Certified resellers](https://appmetrica.yandex.com.tr/docs/en/ad-network/partner-directory/resellers.md) are experienced mobile analytics partners who can help you purchase and activate the service.

This option is convenient if:

- You're already working with an advertising agency and want to handle all payments through a single contract.
- Your internal processes make entering into a direct contract too time-consuming or inconvenient.
- You need help not only with payment, but also with implementation, such as setting up tracking, defining events, and generating reports.