AppMetrica features

AppMetrica is a mobile app analytics tool that combines data collection, install and event tracking, audience behavior analysis, monetization tools, and push campaign management.

The service addresses the needs of a variety of teams, from marketing experts and product managers to analysts and developers.

In-app data collection

AppMetrica tracks user activity in your app and allows you to combine this data with your own metrics.

• Basic events. The service automatically collects key events like installs, launches, sessions, updates, errors, and crashes. This provides you with a high-level understanding of your app's performance and the behavior of its users. All conversions, such as purchases and ad impressions, are also considered basic events, though they require additional configuration.

• Custom events. You can set up custom events that are relevant to your product, such as completing onboarding, reaching a level in a game, or accessing a specific app section. This helps you analyze your app's business logic and identify growth opportunities.

Data analysis

Analyze your data directly in your AppMetrica account using these tools:

• Standard reports. Preset reports covering your audience, engagement, retention, geography, devices, and other cross sections. They offer quick answers to common questions about your product and audience.

• Saved reports. Custom reports tailored to your specific tasks. You can save and access them at any time and use them for your team's regular reporting.

• Workspaces. Dedicated dashboards used to organize data and manage access control. They are ideal if you have multiple teams working on different products or business areas.

You can also export data and transfer it to external systems like storage solutions, BI tools, or your own services. To do this, AppMetrica offers:

• Data Stream API. Stream data in near real time. Great for scenarios requiring prompt responses to events, such as triggered push notifications, monitoring, or real-time dashboards.

• Logs API. Export raw, non-aggregated data for individual events. This gives you complete flexibility for conducting deep analysis, building custom models, and combining your data with other sources.

Install source attribution

AppMetrica tracks identifies your users come from (ad campaign, organic traffic, or referral) and links each install to subsequent actions in the app. To learn more, see What is tracking?. This tracking helps you evaluate the effectiveness of advertising channels and determine which traffic sources bring your most valuable users.

App revenue analysis

The service offers the following tools for tracking and analyzing your app monetization:

• Purchase analysis (E-commerce). Analyze purchases in your app: what users buy, at which funnel stages, and in what volumes. These insights help optimize your sales funnel and product offerings.

• Comprehensive Revenue analysis. Analyze all your revenue streams, including purchases, subscriptions, and ads, in a single report. This gives you a complete picture of your monetization.

• In-app subscription tracking. Keep track of new, renewed, and canceled subscriptions. This allows you to manage your subscription model and reduce subscriber churn.

• Syncing with Yandex Ads SDK. Integrate your data with Yandex advertising tools to unlock more precise management of your ads and monetization.

In-app user engagement

The service provides tools for managing your audience, retaining users, and predicting their behavior:

• Push campaigns. Create and send out push notifications to your entire audience or its individual segments. This helps you bring users back to the app, inform them about promotions, and drive engagement.

• LTV and Churn predictions. Predict the lifetime value (LTV) and churn probability of your users. This helps you identify high-value and at-risk users early, allowing you to proactively engage them.

• A/B experiments. Test your hypotheses on a real audience: compare interface, functionality, or communication options to make data-driven decisions.

AppMetrica provides a wide range of tools for mobile analytics across all funnel stages: from data collection and installation tracking to revenue analysis, user retention, and anti-fraud protection. This service is equally valuable for marketing experts, product managers, analysts, and developers.