What events are
An event is information about a user action or about what happened in the app. For example, a user launched the app, opened a screen, or made a purchase. Based on events, AppMetrica builds reports, funnels, segments, and cohorts.
An event can have parameters — additional information about the action. For example, for a screen-open event, a parameter can contain the screen name.
What event types exist
|
Type |
What it means |
Examples |
Cost and limits |
|
Standard event types supported by AppMetrica |
Installs, sessions, purchases, ad revenue, crashes |
Free and without quantity limits. |
|
|
Events you define for specific actions in your app |
Using your own function or opening a specific screen |
Free up to 100 million per month. Increasing the limit is paid separately. View pricing. |
The event type and the way it's collected are different characteristics. Basic events can be collected automatically or require configuration. Custom events always need to be configured.
Conversion events combine data about target actions and revenue: Ecommerce, Product Flow, Ad Revenue, In-App purchases, and subscriptions. This isn't a third category alongside basic and custom ones: the listed types belong to basic events.
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