Are you using the monetization analytic to its full potential? In this article we explain how you can leverage ad revenue data in different AppMetrica reports to get a full picture of how well you’re monetizing your app.
If you want to grow your mobile app, analyze user behavior and acquire top LTV traffic, it’s crucial to rely on accurate data for all your product and marketing decisions.
The Revenue report features different in-app ad impressions (ad revenue):
Check documentation to read through the complete list of metrics or head right over to the interface.
Use multiple metrics to analyze in-app monetization, grouping data by ad network, placement, and ad type. You can also combine ad revenue data with revenue from in-app purchases to see the distribution between monetization categories and get a clear idea of overall monetization strategy.
Let’s see how you can leverage the revenue data to improve your app performance.
This feature helps compare revenue across multiple cross sections, telling you which are the most profitable.
To take one example, the ad network group shows you revenue across ad networks. Ad Placement name looks at revenue by placement, while combining Ad Type and Ad Placement name shows you the revenue generated by different ad types in each placement.
You can also evaluate campaign monetization with ad revenue segmentation and customize reports using preset payload parameters.
Calculate user LTV across segments with ad revenue or other monetization streams.
Go to Cohorts report and choose Metric Ad Revenue.
Identify the steps where you’re seeing funnel drop-off, also pinpointing the mechanics pushing users to watch rewarded videos. If you improve those steps and mechanics, you can get more views and boost revenue.
The Funnels report will provide you with this information.
Evaluate ad revenue per acquired user by selecting the traffic source group and Ad ARPU metric.
Go to User Acquisition report to implement this.
Transfer revenue data from your monetizer to AppMetrica & get to work!
Read about the data transfer procedure.